THE VOICE OF BUSINESS STUDENTS
We are a group of undergraduate College of Business (COB) student leaders who serve as the voice of our peers. Our purpose is to empower COB students to have a say in determining their academic, social, and professional opportunities in the College of Business.
WHAT WE DO
Networking Events
We organize events such as Business Day, Donuts with the Dean, and Integrity Forum where students can network with business leaders.
COB Improvements
Every year, we ask students what improvements they want in the college and create or advocate for change.
Community Service
We organize the annual CANS Around the Oval COB Student Organization Competition and volunteer with local causes, such as Special Olympics.
OUR VALUES
Advocacy
We put students first, taking the time to thoroughly understand their needs and goals.
Empowerment
We collaborate with students to ensure they have the voice, information, and guidance needed to determine their experiences and opportunities.
Inclusion
We strive to create and nurture inclusive environments that equally value and affirm all members of the College of Business community, including their various identities, skills, ideas, talents, abilities, and contributions.
Innovation
We work with students and faculty to generate ideas and make continuous improvements in the college.
Integrity
We stand for what is just and right, and hold ourselves and the College of Business Community accountable to a high level of ethical standards.
Service
We are responsible, individually and collectively, to give our time, talents, and resources to support each other and the improvement of the College of Business and Fort Collins Community.
After a comprehensive national search, Dr. Ronn Smith was appointed as the sixth dean of the Colorado State University College of Business, effective July 1, 2026. Dr. Smith formerly served as the Senior Associate Dean and Professor of Marketing at the University of Wyoming, where he demonstrated exceptional leadership in academic administration, strategic growth, and student success.
Dr. Smith brings a wealth of experience in the land-grant tradition, having spent more than two decades in high-level academic roles. At the University of Wyoming, he successfully led AACSB accreditation reviews, facilitated the launch of innovative undergraduate and graduate programs, and responsibly stewarded a $100 million endowment. Prior to his time in Wyoming, he spent 14 years at the University of Arkansas’s Walton College of Business, where he served as the Department of Marketing Chair.
An award-winning teacher and researcher, Dr. Smith’s scholarly work focuses on consumer psychology and behavioral topics at the intersection of marketing and supply chain management. His research has been published in premier journals such as the Journal of Marketing and the Journal of Consumer Research. Before entering academia, Dr. Smith also co-owned and managed a retail and service venture, providing him with a unique, first-hand perspective on the practical challenges and opportunities within the business world.
Dr. Smith’s leadership style is defined by collaboration, removing barriers, and building inclusive, high-performing teams. He is deeply passionate about the role of business schools as engines of innovation and community engagement representing a vision that aligns perfectly with our college’s mission of “Business for a Better World.”
DSLC Faculty Advisor | Alex Diemer
Alex Diemer is the Senior Lead Undergraduate Academic Advisor, in the Undergraduate Programs department in the College of Business. She received her Master of Arts in Anthropology at Arizona State University and studied Spanish and Cultural Anthropology at Illinois State University.
